Air Jordan 4 "What The" Coming Later This Month: Beauty Shots Revealed

This could very well be sneaker of the year.

BYAlexander Cole
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Image via Shoe Palace

To celebrate the 30th anniversary of the Air Jordan 4, Jumpman has been going all out with the colorways this year and as we approach the end of 2019, they are about to unleash their most ambitious creation yet. If you're not familiar, the four OG colorways of the Air Jordan 4 are "Military Blue," "Fire Red," "White Cement," and "Bred." With the "What The" Air Jordan 4, Jordan Brand is merging all four of those colorways together to create a mismatched pair of shoes.

As you can see from the Instagram post below, the shoe is mostly covered in white leather whole patches of blue, red, black, and grey cement are placed throughout in seemingly random order. It's a pretty phenomenal look that pays homage to some of the best Jordan 4 colorways of all-time. Thanks to @zsneakerheadz, we have some beauty shots courtesy of Shoe Palace and they make the shoe look even better. 

For those looking to cop these, they will most likely be limited although you'll at least have a puncher's chance at securing them on Saturday, November 23rd for $200 USD. What's cool is these will also be coming in full family sizes so there will be something for the whole family.

https://www.instagram.com/p/B4fIUZ9FkUp


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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.