20th Century Fox has released a new trailer of an old movie, to prove a point and advertise (what else?) a box set. The trailer is for Die Hard (a franchise that did not die hard, but softly, slowly and gasping for air) and the video calls it &#8220;the greatest Christmas story.&#8221; Not just movie, story. That means that it&#8217;s better than the story of Santa Claus, or the story of Rudolph the Red Nosed Reindeer, or Frosty The Snow Man or The Nutcracker&#8230;.the list goes on. 
Such a grand claim shows, at the very least, an absurd amount of confidence in the merits of a 1980s action movie starring Bruce Willis with hair, and this confidence has to come from somewhere. Maybe it&#8217;s the scene where Bruce Willis, on the advice of his neighbour on the plane, takes off his socks and scrunches his toes on the carpet of a fancy office bathroom, the perfect release. There&#8217;s no other scene in a Christmas story that evokes so well the simple pleasures, which is what Christmas is supposed to be all about. Leaving aside anything about Christ parallels, let&#8217;s focus on the late Alan Rickman. If there&#8217;s any way to justify Die Hard as &#8220;greatest Christmas story&#8221; it&#8217;s through him: he is the greatest Christmas villain. Be it holding hostages at a Christmas party or giving his wife a shitty Joni Mitchell CD, <a href="https://www.youtube.com/watch?v=V_RSPbBKBRw" target="_blank" rel="nofollow noopener">the man is the baddest</a>. Watch the new Die Hard trailer below:
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