Jordan Brand has officially unveiled the next iteration of Michael Jordan's signature basketball line, the Air Jordan 33, which is the first pair of laceless Air Jordans.
“From day one, we’ve taken pride in the Air Jordan game shoe, where we focus on athlete insights and the latest innovations to create silhouettes that are distinctly Jordan. That balance also allows the game shoe to continually revolutionize both in sport and style,” says Michael Jordan.
The Air Jordan 33 is also the first basketball shoe to feature Nike’s FastFit technology and it promises to be the pinnacle basketball shoe for comfort, performance and style. FastFit removes laces and introduces an all-new system for containment on the court, an innovation designed to provide ultimate lockdown.
“Flight has always been part of our Jordan DNA,” says Jordan Brand Vice President of Design David Creech. “Our team considered the utility-led design of space flight suits and used that inspiration to help craft the AJ XXXIII. Like those suits, the shoe features visible technology designed for function, but that also becomes a staple style element.”
How FastFit works, according to Jordan Brand:
- Loops on the tongue and heel allow easier entry
- The tightening system activates its cables with a single tug of the forefoot strap, creating a full 360-lockdown
- Eject by pulling the side loops to release the cables
Like all of the Jordan models post the AJ30, the 33 also features subtle design cues from the past. The window to the tightening system mimics the original Air window, and the use of “Nike Air” on the heel tab is a reflection of the III, IV, V and VI. The extra-large tongue is also the perfect canvas for a Jumpman — just as it was when Tinker Hatfield debuted the logo on the Air Jordan 3.
As part of the Air Jordan 33 reveal last night in Los Angeles, Jordan Brand also introduced additional shoe models and an apparel collection. The Air Jordan 33 will make its retail debut on October 18 at select global retailers and on Jordan.com
Check out some of the upcoming colorways in the posts embedded below.
https://www.instagram.com/p/Bn-C-A5hIe6
https://www.instagram.com/p/Bn-Noj7h9Sq
