Dave East

Rick Ross

Earlier this year, <a href="/profile/daveeast" class="text-word" target="_blank" >Dave East</a> made a major power move when he announced that he became the latest Global Ambassador for Luc Belaire. The rapper joins some huge hip hop name&#8217;s who&#8217;ve been reppin&#8217; the brand including <a href="/profile/RickRoss" class="text-word" target="_blank" >Rick Ross</a>. Rozay is arguably the rapper that put the brand at the forefront of hip hop. Last week, Dave East and Rick Ross linked up for their track &#8220;Fresh Prince Of Belaire&#8221; that serves as an ode to the black and gold bottles. Today, the two of them pay homage to the 90&#8217;s iconic television for the official music video.
Dave East and Rick Ross bring a nostalgic vibe for their new video for &#8220;Fresh Prince Of Belaire.&#8221; The video references Will Smith&#8217;s most iconic role in several ways. Dave East is seen riding through the city in a taxi cab and both he and Rick Ross are draped up in some incredibly vibrant gear. They even have the &#8220;Fresh Prince Of Bel-Air&#8221; logo spray painted in one of the scenes. The two artists close out the video with DJ Jazzy Jeff and Will Smith&#8217;s signature handshake. 
Dave East and Rick Ross tap Michael Park Randa as the director for the video.