Drake has no problem weighing in on hot-button issues involving the music industry. For instance, on Tuesday, he weighed in on two separate trending topics. The first was the Coachella lineup. He did not make the cut, and to that, he responded with a crying emoji.
On his Instagram story, Drizzy decided to respond to the recent story concerning Billboard and YouTube. After opting out of having its data count towards the charts earlier this year, YouTube has opted back into Billboard. This is going to increase sales for a multitude of artists. Although it only goes into effect as of January 16 of next year.
Drake Gives His Commentary
Drake's response came across as sour grapes, as he simply wrote "wtf this game so cooked." Clearly, the man doesn't find this news particularly amusing. Maybe it has something to do with him missing the cut with his three most recent albums.
What Does The YouTube & Billboard Partnership Mean For Artists?
This new partnership is going to immediately boost album sales for artists, specifically those who have strong audiences on YouTube. Artists like NBA YoungBoy immediately come to mind in this instance.
Essentially, artists needed 2,500 YouTube plays to get one album sale. That number was just 1,000 on Spotify. This is why YouTube pulled its data from Billboard in the first place. However, with Billboard agreeing to bring that 2,500 number down to 1,500, YouTube has decided to opt back in. Now, artists on the platform will get the proper sales figures for their work.
It's a huge win for the artists, although if you are someone who missed the boat on this kind of reporting, then it's easy to feel cheated. Given the fact Drake missed out on some big-time numbers, his response makes a whole lot of sense.
