Drake Capitalizes On "FOMO" Hype By Dethroning Bad Bunny On Spotify

BY Alexander Cole
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NBA: Brooklyn Nets at Toronto Raptors
Nov 23, 2022; Toronto, Ontario, CAN; The Toronto Raptors mascot parades a coat similar to one recording artist Drake (left) wore at the start of the game against the Brooklyn Nets at Scotiabank Arena. Mandatory Credit: John E. Sokolowski-USA TODAY Sports
Drake released his "FOMO" short film on Tuesday, and he has already seen the benefits of creating hype for himself.

Drake has been a busy man over the past few months. Of course, he dropped three albums on May 15th. Meanwhile, on Tuesday, he dropped off his new short film, "FOMO," which is no longer on YouTube.

Quite simply, "FOMO" was the perfect name for the film. If you didn't catch it live, you missed out. While some pirated clips are making their way throughout social media, it remains true that the entire stream is going to be difficult to watch via normal channels.

This scarcity has allowed Drake to create even more hype for himself. He is in full marketing mode this year, and it appears as though this strategy has actually paid off quite handsomely.

We say that because, according to Kurrco, Drake is back at number one on Spotify's Global Top Artists chart. He took the top spot from none other than Bad Bunny.

Drake Returns To The Top

Throughout the "FOMO" short film, we got to listen to some new Drake music. There were songs with Yeat and Don Toliver, which is enough to get any hip-hop fan excited. The music sounded focused, and it didn't appear as though the tracks were leftovers.

Going into the final quarter of 2026, one has to wonder if Drake is going to be able to keep the pressure up. One also has to wonder if a new album is on the horizon. If so, then there is no doubt who the rap MVP of 2026 will be.

Were you a fan of the "FOMO" stream? Let us know in the comments below and stay tuned to HNHH for the latest news and updates from around the music world.

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!

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