DJ Vlad Accuses N.O.R.E. Of Exploiting Artists & Getting Addicts Drunk On "Drink Champs"

BY Alexander Cole
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5th Annual Hollywood Unlocked Impact Awards
BEVERLY HILLS, CALIFORNIA - JUNE 20: DJ Vlad attends the 5th Annual Hollywood Unlocked Impact Awards at The Beverly Hilton on June 20, 2025 in Beverly Hills, California. (Photo by Robin L Marshall/Getty Images)
After being called a culture vulture by N.O.R.E., DJ Vlad has decided to respond by claiming that "Drink Champs" exploits addiction.

It all started when Vlad called N.O.R.E. a snake for having him on "Drink Champs," but ducking an interview on the VladTV platform. N.O.R.E. subsequently responded, noting that he didn't do the interview because Vlad is a culture vulture. He said he did to Vlad what Vlad does to the culture at large.

DJ Vlad has never been one to not respond to something like this. When the Aries Spears situation happened, he got on his platform and interviewed himself. Once again, he did the same thing for N.O.R.E. Although this time around, he leveled some hefty accusations at the rapper, and even questioned the morals of the "Drink Champs" platform. Vlad believes N.O.R.E. has exploited addictions and has even been coercive when it comes to getting people to drink on the show.

“And here’s the dark side of Drink Champs that people don’t really want to talk about, right? N.O.R.E.-and I show the text messages. I show the text messages of what I’m talking about right now," Vlad started. "In 2022, N.O.R.E., who fucked with Vlad, said, ‘Hey, I want you to come to Drink Champs.’ And I said, ‘Yo, you’re my man. No problem, I got you, but I just don’t want to drink on the show. I’ll drink soda and just pretend to drink.’ He said, ‘No, no, no, you gotta drink. You gotta drink. This is the show.’ And I’m like, ‘Bro, I don’t drink on camera. This is just not what I do. I’ve never done that before.’ But he kept going, ‘No, no. Yo, you’ve made all this money off the culture. You gotta give back. Oh, you rich, so you don’t care,’ and all this other shit. He’s guilting me and forcing me and coercing me into drinking, to the point where I said, ‘Man, I don’t even want to talk to you anymore.’"

DJ Vlad Issues A Response To N.O.R.E.

Vlad then went on to accuse N.O.R.E. of disrespecting people like DMX, Lamar Odom, and Kanye West, who have all dealt with addiction. Vlad finds the timing of the Odom and DMX interviews to be especially concerning.

"Let me tell you something: He had Lamar Odom drinking on his show. Lamar Odom had almost died not that long before. He had DMX drinking on his show, who later died from an overdose and had a lifelong drug and alcohol problem," Vlad said. "He had Kanye. Kanye, who is a self-proclaimed alcoholic, drinking on his show, starts blabbering about, ‘I could say whatever antisemitic thing that I want to say, and Adidas can’t fire me.’ And he gets fired immediately after, losing $1.5 billion—the biggest loss in hip-hop history."

Vlad ended his rant by stating that N.O.R.E. is the Dr. Kevorkian of hip-hop. For those who don't know, Dr. Jack Kevorkian was an advocate for doctor-assisted suicide.

N.O.R.E. has yet to respond to Vlad's accusations.

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!

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