The Weeknd keeps great company.

Posting to his Instagram account, the Canadian music icon shared a picture in which he's posing with fellow rap star Future and supermodel titan Naomi Campbell. They were all in Cannes to enjoy the sights and sounds of this year's Cannes Lions International Festival of Creativity, which runs until June 24th.

Excellence word to Puff

A post shared by The Weeknd (@theweeknd) on

Founded in 1954, Cannes Lions "has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. [It] marks the culmination and start of the creative year, a time for the Cannes Lions global community – made up of the world’s most inventive, talented and creative people – to set the agenda for the year ahead."

Word is that Starboy performed last night in Cannes as well, at a show that was put together in collaboration with iHeartRadio. You can check out some pictures and video below.

Starboy in Cannes 🌟 (📷: @gettyimages)

A post shared by iHeartRadio (@iheartradio) on

You were amazing #adore you @theweeknd @iheartradio @get_plugged_in #canneslions2017 ❤️❤️😘😘🙏🏾

A post shared by Naomi Campbell (@iamnaomicampbell) on

#CannesLions2017 || #TheWeeknd

A post shared by The Weeknd || 14.4k (@abelsxogirll) on