Roc Nation's latest signee is Puerto Rican reggaeton star Yandel.
T.I. recently signed a deal with Roc Nation, and the Jay Z-helmed company has now added another star talent to its roster. Well, you might not be quite as familiar with the brand's newest signee, Puerto Rican reggaeton artist Yandel, but the guy is a huge fixture in the Latin world, and his signing is likely an opportunity for Roc Nation to break into that market.
Yandel is also looking to increase his star power throughout the U.S.A., and Roc Nation should help him do so. In November, he got Future to remix his hit "Mi Combo," and the unlikely collab was well-received on the site.
Both Yandel and Roc Nation announced the partnership last night on Twitter.