Drake & 21 Savage Sued By Vogue Over Fake Magazine Cover For "Her Loss"

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ATLANTA, GA - OCTOBER 19: 21 Savage and Drake Onstage During Wicked (Spelhouse Homecoming Concert) Featuring 21 Savage at Forbes Arena at Morehouse College on October 19, 2022 in Atlanta, Georgia. (Photo by Prince Williams/Wireimage)
Drake and 21 Savage are facing a new lawsuit over their fake Vogue cover.

Drake and 21 Savage had one of the most memorable roll outs of the year for Her Loss. They've unveiled fake interviews with Howard Stern, fake performances of SNL, and of course, an unofficial Vogue cover. Unfortunately, Vogue's parent company is now taking Drake and 21 Savage to court for using their brand.

TORONTO, ON - APRIL 28: Rapper Drake drinks from a cup as he leaves the court after the first half of Game Six of the Eastern Conference First Round between the Toronto Raptors and the Philadelphia 76ers at Scotiabank Arena on April 28, 2022 in Toronto, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Cole Burston/Getty Images)

According to TMZ, Vogue is suing Drake and 21 Savage for $4M for the promotion of Her Loss. The tabloid publication obtained court documents revealing that Condé Nast, Vogue's parent company, is seeking damages from Drake and 21 Savage.

Condé Nast claims Drake and 21 Savage posed on what appears to be a legitimate cover of Vogue magazine that garnered international attention. Not only does Condé Nast believe Drake and 21 Savage misled fans to believe that it was a real Vogue cover, but other media outlets also reported on the issue. They even claim fans anticipated that it would drop as a special edition cover story. Furthermore, Drake even thanked Anna Wintour and Vogue on social media "for the love and support on this historic moment."

Condé Nast said Vogue nor Wintour "have not endorsed [Her Loss] in any way." They even requested for any promotional items using the brand to be taken down. However, they've yet to see anyone from Drake or 21 Savage's team take action.

Condé Nast said the two artists' teams sent emails about the cover story. Meanwhile, they said the rappers' street teams distributed physical copies of the issue. The direct replica of Vogue includes exclusive photos, such as a fake image of Drake and Wintour together.

Condé Nast wants a judge to shut down Drake and 21 Savage from using the brand and its logo moving forward. In addition, they're seeking $4M in damages. No word from Drake and 21 Savage yet but it'll be interesting to see how this pans out. They also used NPR's Tiny Desk and the branding for Colors Studio. Perhaps, this leads to other lawsuits down the line.

About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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