While Odd Future no longer exists as a group, Tyler, The Creator has successfully made it a brand. The rapper has always had an aesthetic that reached far beyond music, and much of his creativity has been poured into his Golf Wang merch as of late. Tyler had his very first Golf Wang fashion show yesterday, where his brightly colored clothing was modeled for an audience that included Kanye West, Kylie Jenner, and Solange. 

Tyler took the opportunity to unveil his new sneakers, Golf Le Fleur, as well as to debut a new song called "My Ego," which he revealed was written specifically for the show and will never be performed again.

You can watch the whole show below. Listen to the new track here.