Van Gogh's artwork serves as inspiration for new Vans collection.
Vans has teamed up with the Van Gogh Museum for a truly special capsule collection utilizing multiples Van Gogh masterpieces across iconic Vans Classics and premium apparel silhouettes. Vans worked closely with the Van Gogh Museum team to select four main bodies of work including Skull, Almond Blossom, Sunflowers and Van Gogh’s self-portrait, which are al celebrated through this extensive Vans collection, showcasing some of Van Gogh’s most revered artwork in a new way.
Each model from the Vans x Van Gogh Museum collection footwear collection is finished with custom footbed art that mimics Van Gogh’s memorable brush strokes with the Van Gogh Museum and Vans logo lock-up. Each piece from the collection will also include a special hangtag that highlight historical facts behind each piece of Vincent Van Gogh’s art. Additionally, the Vans x Van Gogh partnership has resulted in several apparel pieces including t-shirts, long sleeve tees, hoodies, jackets and hats.
The Vans x Van Gogh Museum Collection will be available on August 3 via vans.com/vangogh as well as Vans retail stores and select Vans wholesale accounts. The collection will also be available on August 3 at vangoghmuseumshop.com and in the museum shop at the Van Gogh Museum in Amsterdam.
According to Vans, the Van Gogh Museum will dedicate a portion of its profits from this project to the preservation of Vincent van Gogh’s legacy and collection of art; keeping it accessible for future generations.