Russell Wilson and Ciara have been all over the place as of late in light of his recent four-year, $140 million deal with the Seattle Seahawks. The Super Bowl-winning quarterback is now the highest paid player in the league and the team hopes he can lead them back to another Super Bowl. While football is on Wilson's mind, the quarterback is also looking to expand his horizons. It was announced that Wilson and Ciara will be starting their own production company called "Why Not You" productions.

"When people look at me, I hope they don't just see a football player," Russell Wilson told The Hollywood Reporter. "I hope they see a person who is innovative and creative, someone who builds something from nothing. We want to be able to impact lives. That’s what we want to do at the end of the day — even from the kids space. We just want to tell stories that connect with the world and to the emotions." 

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This new company will focus on movies, television, and other forms of digital media. The quarterback is hoping to show off his creative side with this new project that will allow him to work more closely with his wife.

"While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives,” Wilson and Ciara explained in a joint statement. "We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent."

It will be interesting to see what kind of projects arise from this new venture.