Nike Basketball has a major unveiling planned for 8am ET tomorrow, as they will officially launch the self-lacing Nike HyperAdapt BB, which they're billing as "The Future of the Game."
While the kicks won't officially be unveiled until Tuesday, a number of Nike Basketball stars have already put the auto-lacing sneakers to the test. Check out some of the instant reactions from the likes of Jayson Tatum, De'Aaron Fox, Kyle Kuzma and Breanna Stewart in the video embedded below.
https://www.instagram.com/p/BsnoeQPg8jz
Nike has kept a tight lip on the HyperAdapt BB, but reports suggest the revolutionary kicks will retail for as much as $350.
Last month, during Nike Inc.'s quarterly earnings call for Q2 of fiscal year 2019, CEO Mark Parker briefly discussed what fans can expect from the brand's first self-lacing performance sneaker.
"I’m excited to announce that in the new year we’ll launch a new adaptive performance platform in basketball at the $350 price point," said Parker (H/T Sole Collector). "We have a smart shoe designed for the perfect fit, and it’s a major step in advancing and connecting our digital transformation to product."
The HyperAdapt BB is expected to release sometime in the Spring of 2019, and that $350 price tag is significantly cheaper than the original Nike HyperAdapt which retailed for $720. On top of that, the HyperAdapt BB will reportedly be more available than the HyperAdapt 1.0.
We'll find out more tomorrow at 8am ET.
