Migos share new "Culture" documentary.
The rise of Migos is an extraordinary journey. The hip hop trio, who are all related to each other, came up from recording in a closet in their "bando" studio space to dominating charts and taking over festivals. The release of Culture II further proved their strength as a duo. Over the past year, we've watched them become the hottest thing on the planet. Now, they've released a documentary that highlights the pivotal moments in their careers since dropping Culture.
Migos and TIDAL have teamed up for an exclusive documentary highlighting the beginning of "Migomania" since the release of 2017's Culture. The documentary kicks off with Coach K's voice. "A year a go today, we released Culture. We knew what we had and we wanted the world to hear it but we honestly didn't know what was about to happen." He says before they deliver some BTS footage of the Migos life.
The Charles Todd-directed documentary later follows Migos as they make their way through a day of press including their interview with Peter Rosenberg on Hot 97 as he dubs them "the hottest thing in the game right now." Cameras later follow them as they make their way through NYC before their sold-out show at Highline Ballroom in Manhattan.
"Culture" documentary not only highlights their rise but the pressures that follow. As Rayna Bass of 300 Entertainment says, "Yeah you see the rockstar lifestyle and you see the money, you see the girls but what you don't see is the pressure of coming from the hood and being someone that made it."
Quality Control co-founder Pee also said in the documentary that no one should be surprised if they end up making a rock or EDM album. While it's unsure if they're working on one, it'll definitely be an interesting venture for the Atlanta trio.
Peep the full documentary below through TIDAL.