McDonald's should have enough money by now to start their own currency. Surprisingly, that is exactly what they are doing for their latest promotion. The famous fast food chain is celebrating the 50th birthday of the Big Mac with a new deal. According to Business Insider, McDonald's will be releasing a global currency that can be redeemed for more Big Macs at a later date.
Dubbed the "MacCoin" (because, what else would they name it) the faux currency can be redeemed at many McDonald's around the world. Customers will receive a MacCoin with the purchase of a Big Mac on Thursday, August 2. They can use the currency the following day. "It's not often that any food item is as relevant today as it was 50 years ago," McDonald's CEO Steve Easterbrook told Business Insider. "We think the Big Mac needs to be sacrosanct." The MacCoin was inspired by the Big Mac Index, a report that studies Big Mac prices across the globe to compare the difference in nation's currencies. The study is surprisingly accurate.
Although everything is going digital in 2018, you don't have to worry about McDonald's hopping on the wave. The MacCoin will be tangible, and will not play into the cryptocurrency trend.
