Kanye West Pens Heartfelt Message In Front Of Chicago GAP Store

BYAron A.Updated on September 26, 20224.2K Views

Kanye West reflects on his rise from the Southside of Chicago to his new 10-year partnership with GAP.

GAP is awfully lucky these days. Though there are many brands that would love to collaborate with Kanye West's Yeezy, GAP, in the midst of its decline, announced that they'd be partnering with the artistic genius for a 10-year deal. Much like adidas, Kanye will undoubtedly up the stock for GAP but more than that, they've allowed Kanye to fulfill a dream that he's been speaking into existence for nearly a decade now.

YEEZY

Kanye West shared a message in front of the Gap store that he used to buy clothes from before his career even began. Kanye thanked God and reflected on his come up before going into a string of random thoughts that have nothing and everything to do with the occasion.

"Thank God. Hi Chicago, it's Ye. This is the Gap Store I used to shop at when I would drive my Nissan from the Southside. So Blessed. Thank God and I am humbled at the opportunity to serve. I put my heart into the color pallette and every detail," the message reads before things go full Yeezy. "I love Tron the original. Do you like stuff. I don't know what to do with my hands," he continued before signing off "Love YZY Yeezy."

Kanye, we don't know what to do with our hands either but pray for a better tomorrow.

YEEZYYeezy

YEEZY

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.