Kanye West held a secret and impromptu listening session for his new album, "Yeezus," last night in Switzerland.
Kanye West's acceptance in the world of high fashion & art didn't happen over night. It took awhile for the rapper to break down those barriers, but he definitely did, having developped a shoe line for Louis Vuitton, his own fashion line DW, and even interning for Fendi and Giuseppe Zanotti. 'Ye used his pull in those worlds to hold a secret listening session at the Art Basel Fair in Basel, Switzerland, where he discussed getting rejected from fashion shows back in the day.
Art Basel is a modern & contemporary art show which attracts some of the wealthiest people. This includes art collectors, dealers, socialites. All these people flocked to Kanye's secret listening party on Wednesday night, to hear Yeezusbefore it drops on June 18th.
Kanye delivered a speech once more to his guests (he delivered a different one during his NY listening sessions two days prior), where he talked about his dislike for YouTube, his artistry, the dumbing down of culture, and the lengths he went to get accepted by artists and fashion designers.
Check out excerpts of his speech below, via theÂ The Daily Beast.
[I hate YouTube because] the player is so ugly, and itâs presented in such a terrible manner. I want everything I do to be presented in an art context, as this is a form of sonic art. I was an artist originally, I have been in art school since I was 5 years old. I got scholarships to three art schools, Art Institute of Chicago, Saint Xavier, and the American Academy of Art, where I ended up goingâand I dropped out because I had an assignment where I was supposed to do an ink painting or something, and I would take two weeks to do it, and when I looked at my work, I just felt that I would never be one of the great visual artists of the world. I just felt like I would end up likeâand this is no knock to anybody that does thisâbut I felt like I would end up working at an ad agency or something like that. I wanted to make something of impact. I found that when I would drop samples, my friends would react to it more. I felt that I had a real talent in chopping and appropriating music.
âWhat I want people to understand about sampling and producing is that itâs really similar toâand I know this is obvious what Iâm going to say, because Iâm a black guy so Iâm gonna name the âmost obvious artist in the worldââWarhol, but itâs very similar to the way Warhol would appropriate a Campbellâs Soup can is the way I would sonically appropriate a Ray Charles sample or a Michael Jackson sample.
âRight now itâs a fight against the separation and constant dumbing-down of culture, and Iâm standing in the middle of it. So if you know what people say are my lowest moments, those moments where I sat and saw them try to dumb down culture, and I would not allow it to happen on my clock. [Applause]
âSo when I used to go to fashion shows with my boys and weâd be eight deep, it was almost like a civil rights, like a sit-in. They wouldnât even let us in. They had no idea what rap would mean to this world, what rap would mean to the art world. Before the Kendrick Lamars and the A$AP Rockys, it was Kanye West in a hotel room at the Le Maurice getting a âNo, no, no, noâ to every single fashion show.
âBut I thought it was so important to get close to the artists who worked so hard on making a usable form of artâlike this furniture right here, like everything that is in all these rooms that inspire us so muchâand I fight in my position of being a very commercial celebrity boyfriend, I fight to push culture forward every chance I get. And I only frown because paparazzi ask me dumbass shit all the time, and I think about changing the world, and I think about what I can do to make things better. And, without further ado, I want to play you guys my new album. Itâs called 'Yeezus.'â