J. Cole's reached a certain level in his celebrity that allows him to duck out from the limelight until he's ready to release new music. The rapper came out of hiding this week to announce a free show in New York City where he gave fans a first listen of his new album before announcing it to the public. It hasn't even been a full day yet but fans are geeking over this new project. One song that stood out is "ATM" which is already looking like a fan favorite off of the project. It now has a major push behind which will likely help launch it as the next big J. Cole single

J. Cole's "ATM" is likely to be his next biggest hit and to solidify that, the song just got featured in ESPN's new commercial for the NBA Playoffs. The song plays in the background while fans react over some of the highlighted plays in recent basketball games over texts. Despite how relaxed the song is, it fits into the commercial perfectly.

This isn't the first time J. Cole's connected with ESPN in the past. Prior to announcing K.O.D, the rapper previewed some unreleased music in another NBA Playoff commercial. 

In addition to including "ATM" in the new ESPN commercial, the rapper's new single also got an excellent visual to accompany it which you could watch right here

Peep the commercial below.