With reboot fever well-underway and Toy-centric movies flourishing with key demographics, Sony Pictures and Mattell Films have deemed it the appropriate time to unleash "He-Man" onto the masses. With their upcoming relaunch of Masters Of The Universe in the production stages, the powers that be have already set their sights on a potential leading man in Noah Centineo. The young actor, who had a breakout turn in the Netflix film To All the Boys I’ve Loved Before, appears to be in talks to handle the iconic role.

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The film is based on Mattel's line of action figures, which went on to spawn a 1987 starring Dolph Lundgren as the swole, blonde-mopped hero. Many have already cited differences between Centineo and the character he's tapped to play, but it's likely the studio is planning on taking the character in a different direction altogether. 

In any case, the Masters Of The Universe reboot is set to be directed by Brothers Adam and Aaron Nee, working off a script by David S. Goyer. What do you think of this movie? Any interest? 

[via]