Drake's OVO brand wants to bring people together.
Drake is arguably the biggest name in rap music, transforming from a popular emcee to a global branding icon. His reach extends far beyond music, with engagements hosting high-profile TV award shows and co-founding a giant clothing line are but a few of the highlights that grace his resume. However, small promotional maneuvers are also helping to keep his profile high at all times, with today being a perfect example. A fun, pro-Canada billboard that his OVO company erected in Los Angeles last year has been grabbing the attention of social media users as the United States continues to be mired in difficult, divisive times.
The billboard, which reads "let’s just all get along like they do in canada," has been in the same spot in the City of Angels for over a year, with no attention being paid to the fact that they spelled the name of a country without a capital letter at the beginning, however that's probably more proof that Drake can literally do no wrong in the public's mind, even when his grammar is incorrect. Why all the buzz about a billboard that hasn't been talked about since last year? Well, it's gained a lot of traction on Reddit Canada today, garnering over 24,000 upvotes at the time of this writing and boasting more than 1200 comments by users of the website. There's no real rhyme or reason for it, in terms of a significant product launch tie-in or anniversary from Drake's side of things. Most people are simply assuming that many who live in the United States or Canada were simply voicing their displeasure with all the hate-fueled activity and speech that's been in the news over the past few days, if not for Donald Trump's entire run as President.
For what it's worth, there is some proof behind Canada being a place where people get along. According to this year's Global Peace Index, Canada is the eighth-most peaceful country in the world, holding the same spot they did last year. Meanwhile, the U.S. are all the way down at 114th. In these troubled times, let's salute Drizzy for reminding us of a country that doesn't appear to be in such turmoil.