Goodbye frappuccinos, hello chicken sandwiches.
A new survey was conducted among American teens whose average ages are 16-years-old and one of the findings was that they are no longer into Starbucks, but rather Chick-fil-A. The information was collected by 8,600 teens, documenting their spending habits, concluding that 24% of their money was going to food over clothing and other lifestyle expenses.
With Chick-fil-A sitting at the top and Starbucks in second, the following favourites are McDonald's, Chipotle, and Taco Bell. Reasons seem to be because they are generally inexpensive for teens living off an allowance and are widely available. “As consumers age, [their preference for] experience over things gets amplified,” Piper analyst Nicole Miller Regan said. “Sitting down, socialization become much more important.”
Chick-fil-A is preferred by teens in the upper-income households as well as the average-income households.
Other information from the survey shows the top brands that teens are interested in with Nike, Michael Kors, Vans, American Eagle and more topping the list. As for top beauty destinations, Sephora takes the top spot with Ulta and Walmart following behind.