While rumors continue to swirl about an album, Beyonce is taking us in a different direction for the moment. Today she's begun the promotion for her new active womenswear line, Ivy Park, which will be sold at Top Shop, Nordstrom, and Zalando. "IVY PARK is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field," according to the brand itself.
The line gets its name from two things that are dear to Bey's heart, her daughter, obviously, and Houston's Parkwood Park. Today Bey and her team launched the Ivy Park website, Instagram, as well as a teaser video for the brand. In the teaser video, Beyonce speaks on the importance of the park, and how it's remained present in her life through out childhood and adulthood. She narrates the video while showing us her workout skills in Ivy Park attire. Blue Ivy even makes a cameo.
Check out the teaser video below, as well as some photos of Beyonce in her workout gear in the gallery above.
