Drake is going into his new release with a strong lead on the competition.
Drake has become the very first artist to earn 10 billion streams on Spotify. Much of that figure can be attributed to the Toronto rapper's 4th studio album VIEWS, which has achieved over 2 billion streams on its own, according to Forbes. "One Dance," which became Drizzy's very first Hot 100 no. 1 last year, has over 1 billion plays to its name.
The Forbes article predicts that another artist will hit the 10 billion milestone in a matter of time, though Drake is expected to be in the 15 or even 20 billion-stream range by then.
This news comes shortly before Drake will release his new project (which he has billed as a "playlist") More Life. The project is expected to be released on all major streaming services simultaneously, rather than exclusively on Apple Music, as the rapper has done in the past. In other words, Drizzy should be putting some big numbers up on Spotify as early as this evening.
Drake revealed a new tattoo inspired by More Life early Saturday. OVO Sound Radio will begin at 6 PM EST Sunday night. More Life is expected to be premiered on the show.