Last week we saw The Source unveil their cover for <a href="http://www.hotnewhiphop.com/2-chainz-covers-the-source-s-man-of-the-year-issue-news.3544.html" target="_blank" rel="noopener">&#8220;Man of the Year,&#8221;</a> giving<a href="http://www.hotnewhiphop.com/TityBoi/profile/" target="_blank" rel="noopener"> 2 Chainz</a> the title, and today they announce their &#8220;Rookie of the Year.&#8221;<a href="http://www.hotnewhiphop.com/KendrickLamar/profile/" target="_blank" rel="noopener">Kendrick Lamar</a> nabs the title and cover. Peep his cover below, as well as a behind-the-scenes look at his photoshoot.A brief excerpt from the interview- <a href="/profile/KendrickLamar" class="text-word" target="_blank" >Kendrick Lamar</a> on his religious beliefs at a young age: &#8220;We couldn&#8217;t believe something we didn&#8217;t know about. As a kid, all we seeing is street shit&#8230; When you see one of your partners get smoked and that same day you have someone coming to you preaching to you asking you, &#8216;Do you believe in God?,&#8217; it gives you a [different] outlook.&#8221;  <figure class="wp-block-image size-large"><img decoding="async" src="https://editor.urbanlinx.net/wp-content/uploads/userfiles/56/90/799056_770110cae6f4a5c83ad1226d5ec51a32.jpg" alt="Kendrick Lamar Covers The Source's &quot;Rookie Of The Year&quot; Issue"></figure><iframe loading="lazy" width="600" height="337" src="http://www.hotnewhiphop.com/vplayer/8148/" frameborder="0" allowfullscreen="true"></iframe>

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