Jordyn Woods Responds To TikToker Critiquing Her “Overpriced” Clothing Brand: Watch

@thestellawilliams gave her honest opinion on several dresses on social media, earning her a candid response from the brand owner herself.

BYHayley Hynes
Jordyn Woods Responds To TikToker Critiquing Her “Overpriced” Clothing Brand: Watch

Despite the endless resources celebrities have at their disposal to make their brands top quality for their fans, they still end up missing the mark. In the past, we've seen Kim Kardashian criticized for various products she's released. Her little sister Kylie Jenner's swim line was also an infamous fail. Now, the latter's former best friend, Jordyn Woods, is being accused of releasing "overpriced" clothing – according to one TikToker, anyway.

Earlier this week, @thestellawilliams, a Black fashion creator, made a video giving her first impression on several dresses ordered from Woods by Jordyn. In the caption of the clip, she made her opinion obvious, writing "Count your mf days. Be soooo [f*cking] fr rn."

Throughout the now-viral clip, the plus-size fashion influencer talks about the product's quality. Specifically, she compares it to that of the disgraced fast-fashion company, Shein. "It's so bad, I just unfollowed the brand," Williams revealed. "I would never, ever have any of my followers spend $123 on these dresses. It just feels like a cash grab."

"Not trying to be dramatic, but the stuff is so cheap feeling," she explains. "It literally feels like the clearance section of Shein. "I'm this close to unfollowing Jordyn Woods because I actually feel disrespected as a Black woman."

Of course, it wasn't long before the California creative herself saw the review, and unlike other celebrities who hide when hit with hate, she faced it head-on, sharing a response on her own TikTok page.

Jordyn Woods attends 20th Century Studio's "Avatar 2: The Way of Water" U.S. Premiere at Dolby Theatre at Dolby Theatre on December 12, 2022 in Hollywood, California. (Photo by Frazer Harrison/WireImage)

To begin the video, Woods took a moment to thank Williams for her comments. "OK I just want to lead with wow you look phenomenal in the dress, I honestly think you look so good. Thank you for buying the dress - you look great."

She then added, "I also want to thank you for bringing so much exposure to my brand being that we just launched Monday. There's always room for constructive criticism and I'm always listening to the consumer to see how I can get better and improve. I will say there is a way to be honest and real without bringing other people down and other influencers into it."

"Opinions are subjective until you have felt the material and you know, some people are going to love it and some people aren't going to like it," the Life of Kylie star pointed out. "That's just what it is with everything."

Would you order anything from Woods by Jordyn after hearing the first reviews? Let us know in the comments, and check back later for more streetwear news updates.


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About The Author
Hayley Hynes is the Weekend Managing Editor of HotNewHipHop, and has been since 2021. She began writing for the website that same year, primarily covering content in the Music, Pop Culture, and Streetwear niches after graduating from Vancouver’s Blanche Macdonald Centre with a Fashion Marketing Diploma. She previously reported on Travel, Entertainment, Beauty, and News at Narcity Canada for over three years. Hayley has also contributed articles and interviews within these realms to Folklr Magazine and the Calgary Journal while studying Journalism at Mount Royal University. In her spare time, she freelances for Bandbox Vinyl, having already interviewed hip-hop icons like Atmosphere and explored Syd’s discography. Hayley also uses her expansive pop culture knowledge and passion for astrology/self-enhancement to help others explore their curiosity in an ongoing Instagram video series. Among her favourite hip-hop artists are A$AP Rocky, Drake, Kendrick Lamar, Nicki Minaj, and Mac Miller.