Adidas continues to pick up momentum within the sneaker community thanks to popular shoes like the UltraBoost, NMD and of course, the Yeezys. As a result, they are seeing more and more resellers showing up to their stores on release day which is something they are apparently trying to combat.
At yesterday's launch of the "Royal" Ace 16 Purecontrol UltraBoost, Adidas employees posted a sign on the doors of the shop which read, "Adidas-Group will not sell product to any person who Adidas believes intends to resell merchandise."
Andre, a reseller who runs @solestreetsneakerco, posted a photo of the full letter that was taped to their doors on his IG account, but said the employees at Adidas' 5th Ave flagship in NYC didn't do anything to stop him, or any of the other resellers, from doing what they do.
Per Sole Collector:
"They didn't actually enforce it at all. There were people there who I know they knew were resellers. There were people there who I know were there to resell and [Adidas] didn't actually stop anybody."
"I know that companies don't wanna admit to the fact that they like reselling. They don't wanna admit to the fact that the higher-ups at the companies get their jollies when they see their sneakers selling for four times the value at Flight Club, but they do. Everybody knows they do."
Check out Adidas' feeble attempt to quell the growing number of resellers below.
