Joey Bada$$ is one of the latest names in alternative hip-hop to break through to a wider audience and the release of his new music video reflects that. The visuals for his track "Temptation," which is off his All-Amerikkkan Bada$$ album, dropped on Tidal today and feature some sweeping, cinematic flavor. With a story line that focuses on family and the darker side of wrestling with one's past in relation to the temptations that life presents to you at every turn, the overall impact of this new video is a profound and thoughtful one.
The visuals use the track's running time to really examine social issues and ask some thought-provoking questions about the state of African-American culture, much in the same way that Jay-Z did with his video for "Moonlight." Situating the Brooklyn native in his hometown, this truly feels like a personal project from a rapper who isn't taking a break from his robust schedule thus far in 2017. He is currently touring North America with Logic and is already booked to perform at the Meadows Music and Arts Festival, will also be streamed live on TIDAL.
The expansion of the Joey Bada$$ brand reaches beyond music too. As of October 11th, fans can watch him return to acting in Season 3 of the award-winning television show, Mr. Robot. Joey is definitely becoming one of the must-watch names in hip-hop.
