Kendrick Lamar Feat. Rihanna "Loyalty" Video

Kendrick & Rihanna strike cinematic gold in "Loyalty."

BYMitch Findlay

Kendrick Lamar has been consistently bringing out the best videos in the game, and his latest collaboration with Rihanna is no exception. The clip, helmed by Dave Meyers & the little homies, is heavy on both dope cinematography and imagination. From the a lavish opening scene, in which King Kendrick sits surrounded by beautiful women, to Kendrick's first choreographed fight scene, to the mafioso inspired conclusion, Loyalty is relentless.

And I didn't even mention the whole quicksand part. Check the video now, and enjoy the latest offering from DAMN. There's no telling which song Kendrick will bring to life next, but there's no doubt it will be creative as hell.

Cover photo by Kevin Winter / Getty Images

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About The Author
<b>Feature Editor</b> <!--BR--> Mitch Findlay is a writer and hip-hop journalist based in Montreal. Resident old head by default. Enjoys writing Original Content about music, albums, lyrics, and rap history. His favorite memories include interviewing J.I.D and EarthGang at the "Revenge Of The Dreamers 3" studio sessions in Atlanta and receiving a phone call from Dr. Dre. In his spare time he makes horror movies.