Kendrick Lamar has been consistently bringing out the best videos in the game, and his latest collaboration with Rihanna is no exception. The clip, helmed by Dave Meyers & the little homies, is heavy on both dope cinematography and imagination. From the a lavish opening scene, in which King Kendrick sits surrounded by beautiful women, to Kendrick's first choreographed fight scene, to the mafioso inspired conclusion, Loyalty is relentless.
And I didn't even mention the whole quicksand part. Check the video now, and enjoy the latest offering from DAMN. There's no telling which song Kendrick will bring to life next, but there's no doubt it will be creative as hell.
Cover photo by Kevin Winter / Getty Images
