Lonzo Ball, a projected top-2 pick in the upcoming NBA Draft, was reportedly in line for a shoe deal with a major brand like Nike, Adidas or Under Armour in the range of $10 million over five years but his father LaVar insisted on a more lucrative offer.

We all know LaVar infamously told the brands he wanted a $1 billion package deal for all three of his sons, but it wasn’t quite clear what the top brands were actually willing to offer Lonzo for an endorsement deal.

Furthermore, now that it looks like Lonzo’s destined to be drafted by the Los Angeles Lakers, ESPN’s Darren Rovell estimates Nike would have upped their offer to five years and $20 million, but that still wouldn’t be good enough for the Big Baller.

In a recent appearance on The Dan Patrick Show, Rovell said,

“We said Tiger (Woods) might be the next Jordan taking over, but there is no next Jordan in basketball or probably no next Jordan anywhere,” Rovell said. “I know that’s going to disappoint LaVar Ball, but I think you have to say that.”

“It’s strange to me that LaVar didn’t at least fold some of his cards and go back to the shoe companies in earnest,” he said.

“After the Lakers thing goes down and the perfect scenario is going to unfold, the new deal, Nike (to) five years and $20 million. But what does LaVar Ball do? Instead of saying he now wants $1 billion, he now wants $3 billion.”

Check out the video clip below where Rovell breaks down the money that LaVar cost Lonzo, the $495 ZO2 Prime sneaker and more.