Jeff Ruby, owner of popular steak houses in Cincinnati and Kentucky, has promised free steak dinners for every Northern Kentucky University undergrad student if the #15 seeded basketball team can upset the Kentucky Wildcats in the NCAA Tournament.
Ruby will more than likely walk away from this challenge financially unscathed, but it&#8217;s worth pointing out NKU&#8217;s 15,000 students could rack up an estimated $1 million in protein damages if they pull off the improbable upset on Friday night.
<blockquote>
&#8220;Yes, this could get very expensive,&#8221; Ruby said, per <a href="http://www.wlwt.com/article/jeff-ruby-to-buy-every-nku-student-a-steak-dinner-if-norse-upset-wildcats/9131360">WLWT</a>. &#8220;But it’s important to me to show support to our hometown organizations. NKU is a real asset to the community as they continue to produce extraordinary talented leaders for our region and beyond.&#8221;
</blockquote>
In NCAA Tournament history, only eight #15 seeds have advanced passed the first round since the field expanded in 1985&#8230; but those other teams weren&#8217;t motivated by delicious steaks.
Adjust your brackets accordingly.