Ice Cube Says The NBA Is Trying To "Destroy" BIG3 League

BYCole BlakePublished on October 16, 202227.3K Views

BROOKLYN, NY - AUGUST 24: Ice Cube performs during the BIG3 Championship at the Barclays Center on August 24, 2018 in Brooklyn, New York. (Photo by Al Bello/BIG3/Getty Images)

Ice Cube says that the NBA and ESPN are working to "destroy" his BIG3 League.

Ice Cube says that the NBA and ESPN are working to "destroy" his BIG3 League. The comments come after the league was officially recognized as the first Black-owned and operated sports league by the U.S. Black Chambers, Inc. and ByBlack.

Cube made the claim while sharing a video from NBA veteran Stephen Jackson on Twitter.

(Photo by Ethan Miller/Getty Images)

"Appreciate you @DaTrillStak5," Cube wrote. "We definitely need everybody’s support. The @nba and @espn are doing everything in their powers to ignore or destroy @thebig3."

Cube has previously claimed that there's been animosity between himself and the NBA since the launch of the BIG3. The N.W.A rapper spoke about their relationship during an interview with Basketball News back in 2020.

“The NBA hasn’t been the nicest to the BIG3,” Cube told the outlet at the time. “Of course, publicly, they say all the right words. But we know privately, there’s things done behind the scenes [with] sponsors, broadcasters, blah blah blah… It did tarnish my fandom a bit.”

Cube founded the 3-on-3 basketball league with entertainment executive Jeff Kwatinetz back in 2017. He's since described the league as one of his “greatest accomplishments.”

Check out Cube's recent tweet below.

[Via]

About The Author

Cole Blake

Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.