Supreme Teams Up With Wheaties For Cereal x Streetwear Crossover

BYAlexander Cole1.9K Views
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Wheaties

Supreme collabs continue to get bigger and better.

Supreme is one of the biggest streetwear brands of all-time and over the last few years, they have continuously brought forth some incredible collaborations for fans to enjoy. Last year, everyone was amazed by the Oreos collab which saw Supreme get its very own cookie. In 2021, Supreme decided to keep the food theme alive as today, they released a collaboration with cereal brand Wheaties.

Wheaties is an iconic brand that has seen numerous superstar athletes grace their box. With the Supreme collab, the brand dressed the Wheaties box in purple and yellow camo, all while putting their red box logo right in the middle. It's a superb look and it's one that found its way onto a few merch pieces, which is what fans should expect from Supreme, at this point.

https://www.instagram.com/p/CNGJZu3Hlsn

While many remain skeptical of Supreme as a whole, there is no doubt that they have a stranglehold on pop culture right now, and we can only imagine what other kinds of brands they will be working with in the not-so-distant future. The sky is the limit right now, and we can't wait to see what else comes out of Supreme during the coming months.

In the meantime, let us know if you copped anything from the Supreme x Wheaties collection, in the comments below.

https://www.instagram.com/p/CKyEexxpQEX

Supreme Teams Up With Wheaties For Cereal x Streetwear Crossover
Image via Supreme

About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.