NCAA To Allow Athletes To Profit Off Of Their Name And Likeness

The NCAA is looking to make some historical changes that will make the NCAA a more attractive organization.

BYAlexander Cole
NCAA To Allow Athletes To Profit Off Of Their Name And Likeness

For years, the NCAA has been rightfully criticized for the way it continues to treat student-athletes. Essentially, if you play in the NCAA, you aren't allowed to go out and make money on your own in the form of endorsement deals or merchandise. If you do, serious penalties could be handed out, including ineligibility. This has happened numerous times over the last few years as players have been robbed of mundane things such as gifts from their coaches. These rules are archaic and now, young stars in sports like basketball are looking for development opportunities outside of college.

The NCAA is well-aware that their very existence is under attack and now, they are making sure they are a safer place for prospective athletes. As they announced yesterday, the NCAA is inching closer to an official policy that will allow athletes to profit off of their likeness while also accepting endorsement deals while in college.

This is a huge announcement that will forever change the course of college athletics in the United States. Now, some of the biggest college stars will be able to accelerate their brands and help their families financially, sooner rather than later.

While the NCAA tends to get a lot of criticism, there is no denying that they have done something good here.

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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.