J. Cole's "ATM" Features In New NBA Playoffs Commercial

J. Cole's "ATM" gets a placement in the NBA Playoff commercial.

BYAron A.Apr 20, 201810.5K Views

J. Cole's reached a certain level in his celebrity that allows him to duck out from the limelight until he's ready to release new music. The rapper came out of hiding this week to announce a free show in New York City where he gave fans a first listen of his new album before announcing it to the public. It hasn't even been a full day yet but fans are geeking over this new project. One song that stood out is "ATM" which is already looking like a fan favorite off of the project. It now has a major push behind which will likely help launch it as the next big J. Cole single

J. Cole's "ATM" is likely to be his next biggest hit and to solidify that, the song just got featured in ESPN's new commercial for the NBA Playoffs. The song plays in the background while fans react over some of the highlighted plays in recent basketball games over texts. Despite how relaxed the song is, it fits into the commercial perfectly.

This isn't the first time J. Cole's connected with ESPN in the past. Prior to announcing K.O.D, the rapper previewed some unreleased music in another NBA Playoff commercial.

In addition to including "ATM" in the new ESPN commercial, the rapper's new single also got an excellent visual to accompany it which you could watch right here.

Peep the commercial below.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.