Kanye started GOOD Music in 2004 alongside Common and John Legend. Now, GOOD is one of the most successful labels in hip-hop, and none of its artists would be where they are without the boss's help.
It's not as if GOOD had humble beginnings, though. Or, if it did, they didn't last long. GOOD's first record was John Legend's Get Lifted, which went platinum and won a Grammy for Best R&B Album. Then Common followed suit, releasing the universally-acclaimed Be in 2005. No surprise, both albums were executively produced by Kanye.
In 2007, GOOD diversified by adding a young Big Sean to its roster. Sean went down to a local Detroit radio station where Kanye was being interviewed, ran up to 'Ye as he was leaving, and asked if he could rap for him. Kanye gave him 16 seconds; Sean left with a record deal. Sean has since proven himself as a hitmaker, though questions of longevity have remained. Recently, though, he's been quickly putting those doubts to rest, with huge lead singles off his upcoming Dark Sky Paradise. As he continues to develop as an artist, Kanye will be there every step of the way.
A year after signing Sean, Kanye picked up another then-unknown rapper, Cleveland's Kid Cudi. After hearing his A Kid Named Cudi mixtape, Kanye signed him and soon got him on the charts. He started his career with a double platinum single, "Day n Nite," which would land on his Grammy-nominated debut Man on the Moon: The End of Day. To be fair, Cudi had his own influence over Kanye. Cudi helped Kanye write songs on 808s & Heartbreaks, and, together, they created a new sound--that put auto-tuned sung raps over house beats--whose influence is still being heard. Cudder is no longer with GOOD and is pursuing ventures in fashion and movies. Would he have made it to Hollywood without Yeezy, though? Doubtful.
Pusha T has emerged as GOOD's second-in-command under the man himself. Again, we're not taking anything away from Pusha. With the Neptunes, Clipse released two classic records that still sit atop the canon of coke-boy rap. But when King Push wanted a solo career, he went to GOOD, and he chose wisely. Before signing, he scored his biggest features ever by rapping on "Runaway" and "So Apalled" off Kanye's opus MBDTF. Months later, he was signed, and the rest is history. His debut with GOOD, My Name Is MyName, was our #1 album of 2013, and it cemented Push as one of the biggest solo stars in the game.