Adidas Originals creates vibrant video for their Spring/Summer 2016 product line.
Blaze your own trail. It’s a somewhat cliched message since individualism is the word of the day among today’s brands, but adidas Originals makes it their own with a wonderful video directed by Terence Neale.
The video features actors, NBA players and other adidas affiliates trudging through various parts of a dystopian future that draws on some of our own cultural trends (look for virtual reality devices, botoxed lips and selfie sticks).
The video features glimpses of upcoming adidas sneakers, including the NMD Runner, NMD R1 Pack 2 and the Tubular Doom. It’s a strong showing from adidas, and promises they’ll continue with their winning efforts in 2016.