He's been teasing it for a minute, and the day has finally come. Rich The Kid's The World Is Yours closer, "Dead Friends" has surfaced, and as expected, there are a few shots fired. As this is, after all, a post-2015 hip-hop beef, the name-calling is at a low. Still, the subs are in full swing, and Rich's rival Lil Uzi Vert is the clear recipient. It's hardly a scathing barrage, but it's still a first blow in what promises to be a strange and unusually melodic beef.
As for the song itself, it's much more subdued than previous singles "New Freezer" and "Plug Walk." Rich still manages to keep it braggadocious, but there's a subtle sense of world-weariness in his cadence this time around. It's cool to see a new vibe from The Kid, and it stands to reason that The World Is Yours will showcase many different sides of the rapper's musical palette. Stay tuned for that project, dropping Friday, March 30th.
Quotable Lyrics
Shove my pride to the side, I could never lie
I don't care if you cry, let them pussy n***s die
Ayy, Bentley matte black, ooh, different kind of fabric
CEO status, all my n***s savage
