Drake's annual OVO Fest begins this Sunday, August 3rd, in Toronto, and if last year offers any clues, it'll be a very star-studded event. In addition to performances from hip-hop's greatest, attendees will also be treated to an OVO pop-shop. 

It was just announced that the store will be open August 1st (tomorrow) through August 9th, and a Drake fan Instagram account shared the following image with the caption: "OVO Store open daily 11am - 8pm starting Friday. (On the 3rd and 4th hours are 11am - 4pm). #Toronto."

No word yet on what will be for sale, but with OVO's track record for dope merch, you can be sure it'll be fetching absurd prices on ebay in the coming weeks.

[via]

[Update: Collection Revealed]

With the pop-up shop opening in a few hours, October’s Very Own blogspot decided to unveil their 2014 OVO Fest collection to the masses. Modeled by OVO singer/producer PARTYNEXTDOOR, the special edition line includes all black t-shirts, hoodies, shorts, and a snapback, all branded with logos involved with the label. Pretty simplistic, but pretty dope.

Check out the photos of the merch in the gallery above.

Thoughts?