Reebok unveils "3:AM" content series.
On the heels of Cam'Ron's latest Reebok sneaker collab, the "Harlem Nights" DMX Run 10, Reebok has announced a new content and event series that will officially launch on Tuesday, December 12th. The series, which was made in partnership with Foot Locker, stars Cam’ron and artist Trevor ‘Trouble’ Andrew.
This new series, titled "3:AM," is inspired by the late night hours when creatives of all trades dive headfirst into their work as they search for inspiration, collaborate with likeminded individuals, and ultimately bring their ongoing projects to life.
The first chapter of the “3:AM” series will officially launch at Foot Locker’s NYC33 space in NYC on December 12th, bringing together Cam’ron and “Trouble” Andrew for a private event.
“At Reebok, we’re always on the search for the best creative minds to work with, the most unexpected collaborations, and the most innovative and daring ways to tell unique stories,” said Todd Krinsky, General Manager of Reebok Classic. “The ‘3:AM’ series with Foot Locker allows us to do this in a boundary-breaking way, and we’re honored to have both Cam’ron and Trevor Andrew to launch the first chapter of this program.”
Kicking off next week in NYC, “3:AM” will also visit other U.S. cities throughout 2018, with Atlanta set as the program’s next stop. Each city will see Reebok partnering with likeminded creatives on collaborative content and projects that take inspiration from late night creative sessions.
Through this initial teaser video, Reebok follows both Cam’ron and Trevor to get an inside look into what makes these creatives tick.