Watch Kendrick Lamar pay tribute to his hometown of Compton, California in Reebok's new "I Am" campaign.
Kendrick Lamar recently linked up with Reebok and director Anthony Mandler to shoot a new campaign/commercial called “I Am”.
Serving as an ode to K Dot’s hometown of Compton, California, the video celebrates the limitless potential of the youth and is narrated by Kendrick himself through a powerful verse & message. With his new braided-look intact, K Dot delivers a real message for the youth, as well as confirm that he does indeed have a new sneaker endorsement with Reebok Classics.
ICYMI: the “rumored” K Dot’s tracklist that surfaced online yesterday has been indeed confirmed FAKE.