Reebok and contemporary NYC-based label, Pyer Moss, recently teamed up to create the unisex DMX Fusion Experiment Pyer Moss sneaker, which is set to hit retailers on Friday, March 23. 

The highly anticipated DMX Fusion Experiment Pyer Moss, which was first revealed at the Pyer Moss F/W '18 runway show in NYC, is a new silhouette that is a reinterpretation of one of Reebok Classic’s most iconic running sneakers - the DMX Run 10. The DMX Fusion Experiment Pyer Moss is a unique take on the DMX Fusion that draws inspiration from air drop containers and the multiple straps used to tie them down. The sneaker naturally encourages wearers to alter the style of the varying laces, allowing them to fit and customize to their personal style.

According to Reebok, consumers can sign up on Reebok.com (http://www.reebok.com/us/pyer_moss_dmx) from Tuesday, March 20 until 11:59pm ET on Thursday, March 22, to purchase a pair in advance of the March 23rd release date. Winners will be chosen at random.

The unisex shoe will retail for $180 this Friday and be available on Reebok.com as well as stockists including Hervia, Corso Como, Cabinet Noir, SSENSE, FRWD Man, Smets, and Sugar.