Drake recently threw up a pic to Instagram of a hoodie and a cap, both a creamy pink hue and bearing the "1-800-HOTLINEBLING" seen on the track's cover art. Capitalizing on the fact that no one can get that goddamn hook out of their head -- "you used to call me on my celllllll phone...." -- OVO just dropped the hat on their online store.

The embroidered pink unstructured strapback cap is available for $45. The hoodie isn't up yet, but we can only assume that that is on its way.

Scope the hat over on the OVO online shop.