Nike's SNKRS app was handing out Ls left and right.
Nike and Virgil Abloh have officially launched “The Ten” collection, featuring ten iconic silhouettes of the Nike, Jordan, and Converse brands. According to Nike, “The Ten” was completed in a ten month span, becoming one of the fastest and most overzealous collaborations ever completed by Nike.
The full collection is broken up into two categories, “Revealing” and “Ghosting”.
The "Revealing" set, designed to look accessible (hand-cut, open-source and reconstructed), includes the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid.
The “Ghosting” category includes translucent versions of the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97.
Some of those kicks released early at select NikeLab shops across the globe in late September, but "The Ten" Collection officially launched today via Nike's SNKRS app. And just like the Adidas Confirmed App every time Kanye's Yeezys release, the SNKRS app was overloaded with action and sneakerheads were left venting on social media after taking several Ls - ten to be exact.
Scroll down to check out how people reacted to today's release.