Jordan Brand's Captain.
Nike has officially announced the re-signing of Yankees legend Derek Jeter, who will captain Jordan Brand's upcoming baseball and training collection. That isn't just a play on words either, Nike literally created the position of "Captain" for Jetes.
The Yankee lifer will also be continuing his own "RE2PECT" line within the brand which will feature training apparel and lifestyle shoes that will be released at Jordan Brand retailers next Spring.
According to the press release, Jeter will play an active role in defining the future of his RE2PECT line, choosing colorways and style designs as well as consulting on comfort and fit.
In this role, the 14-time MLB All-Star will help the brand identify and recruit baseball athletes who embody his values on the field. Jeter will be a key figure working with Jordan Brand Sports Marketing and Michael himself to build the Jordan family of baseball atheltes.
"Derek is one of the hardest workers I have ever met,” remarked Michael Jordan. “His work ethic was evident in the way he played the game of baseball and it continues to drive the way he approaches his business career after retirement. We are excited to continue our relationship with him and for what he brings to the brand as we continue to grow.”
“I am thrilled to continue my relationship with the Jordan Brand,” Jeter said in a statement regarding his new role. “I spent my entire baseball career trying to be the best player I could be and I am excited to help the next generation reach that goal through Jordan Training and Baseball.”