Amsterdam-based photographer and director Joost van Brug has teamed up with Nike to give a unique look at the Air Force 1 by developing a motion blur technique, which captures the colors of iconic kicks as they rotate around an axis point.
“For me, seeing my brother’s collection was just seeing a color change in the same shoe. I thought, ‘What if I just get rid of all the information of a shoe, so you don’t even recognize it as one? If you just have the colors, do you still know what shoe it is?’ That’s how I came up with the abstract motion blur.”
The motion blur graphics he created with the AF1s highlights the iconic colors of Nike’s most eye-catching sneakers, while also giving each shoe a more nuanced, visceral identity.
Per Nike:
"Symmetry defines the iconic pivot point of the Air Force 1. The circular pattern on the hardwood legend’s outsole serves both function and fashion, allowing the wearer to turn on a dime but also enriching an unmistakable aesthetic. When the sneaker arrived in 1982, it launched a revolution in Air-enabled performance and lifestyle footwear that still resonates today, and the pivot point remains a staple of both basketball and sneaker iconography."
