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The special edition NikeConnect NBA jerseys features innovative digital technology which gives NikePlus members and NBA fans access to incredible product, customized content, and exclusive experiences through the NikeConnect logo on their jersey’s jock tag.
The Nike NBA Connected Jersey experience, as unlocked by NikeConnect technology, represents the first time that premium NBA content can be accessed through interaction with apparel.
Here's the step by step guide to how it works, per Nike,
2. DOWNLOAD THE NIKECONNECT APP, available for iOS 11 and Android (iPhone 7 or newer; Android devices with NFC capability) globally.
3. LAUNCH THE NIKECONNECT APP on your smartphone.
4. TAP YOUR SMARTPHONE on the tag at the bottom of your Nike NBA Jersey, where a special NFC chip is located under the NikeConnect logo. The experience will launch automatically on your smartphone.
5. SIGN IN WITH YOUR NIKEPLUS ACCOUNT. A celebration page appears with your athlete jersey; you are now connected. Tap in any time to unlock team and player content such as pre-game arrival footage and highlight packages. Tap in on game day to get additional access to exclusive offers.
6. YOU WILL AUTOMATICALLY ENTER THE CENTRAL “TEAM” tab of the app. It has a status bar with either a pre-game countdown to tip-off, an in-game score or a post-game final score. Other information provided includes where and when your team is playing next, plus stats about your player.
7. THE LEFT SIDE OF THE EXPERIENCE HAS AN “OFFERS” TAB. Clicking on this tab reveals game day offers at the top of the screen that are available immediately. Beneath that, you’ll see “Upcoming Rewards” for future game days. Offers include exclusive licensed product, NBA 2K18 boosts, tickets to games, Spotify playlists from athletes and other to-be-announced experiences. (In China, NBA 2K18 and Spotify are replaced by 2K Online and QQ Music, respectively.)
8. THE RIGHT SIDE OF THE APP HAS A “JERSEY” TAB, which shows your history of tap-ins and rewards with that particular Nike NBA Connected jersey.
The Nike NBA Connected Swingman Jersey will retail for $110, while the authentic version will run you $200.
Additionally, Nike has released NBA Player Shirts, NBA shorts, NBA Hoodies, NBA Slides and more. Check out some purchase links below.