Nike announces Mamba Mentality Pack for 8/24.
Nike Basketball and Kobe Bryant have officially unveiled five new colorways of the all new mid-top version of the Kobe A.D. which will be releasing tomorrow, 8/24, as a nod to both of Kobe's uniform numbers.
Each of the five sneakers sport a monochromatic color scheme, inspired by the "psychology of color," particularly in understanding the correlations between color, attitude and emotion.
According to Nike,
"Kobe Bryant’s Mamba Mentality encompasses both the physical and psychological elements of basketball. While his passion for practice and training is well documented, the five-time champion’s curiosity about the external factors that influence human behavior is lesser known. One aspect of that interest is the psychology of color — particularly in understanding the correlations between color, attitude and emotion."
For instance here's what the five colorways of the Nike Kobe A.D. "Mamba Mentality Pack" represent.
Kobe AD "Fearless": For Bryant, purple represents overcoming challenges and setting fresh goals.
Kobe AD "Passion": Red is acknowledged as a symbol of passion.
Kobe AD "Optimism": Yellow and positivity go hand in hand, or as some say, “amongst the clouds there is always the sun.”
Kobe AD "Detached": For Bryant, grey represents calm neutrality.
Kobe AD "Honesty": For many, the color blue relays dependability and trust. Bryant equates those traits with honesty.
Some specs of the new mid-top Kobe A.D. include,
Multilayer upper provides a lightweight, ultra-thin feel that’s strong and supportive.
Lunarlon foam combines with Zoom Air for soft yet responsive, cushioning.
Engineered tread provides optimal traction for cutting and moving swiftly.
“There’s no such thing as perfection in basketball,” says Bryant. “Perfection is minimizing mistakes. Digging deep and being honest with yourself, where you are, where you want to be and how you can get there allows one to process and accept shortcomings in order to improve,” says Bryant.
The five KOBE A.D. colorways connecting to color psychology will be available globally starting August 24th (8/24) as a nod to both of Bryant’s uniform numbers.
Take a closer look at the Nike Kobe A.D. "Mamba Mentality Pack" in the gallery above, as well as in the video below, narrated by Kobe himself.