Nike's "House Of Innovation 000" is open for business.
Nike officially opened the doors to their "House Of Innovation 000" flagship store in New York City today, located at the corner of fifth avenue and 52nd street. The 68,000 square foot, six-floor retail space has been described as “living retail brought to life,” and the “most personal and responsive sport experience."
In celebration of the new space, Nike has also announced a limited edition "Noise Cancelling" collection highlighting moments in sport that brought the city to awed silence. For example, an Air Force 1 Low honoring Odell Beckham Jr.'s miraculous one-handed catch, and a Kobe Protro 1 for Bryant's 61-point game at MSG in 2009.
According to Nike, each shoe is crafted with white-on-white, high quality, bonded synthetic leather along with removable Nike Swooshes to allow for more flexibility in customization. In Nike NYC, shoppers will have access to footwear dip-dyeing, printing, embroidery, patches, lasering and a full accessory bar (You can also buy the shoe as-is at the store).
The five silhouettes include:
NIKE ZOOM FLY 2 | SHALANE FLANAGAN (Available at Nike NYC 11/15 through 11/29)
AIR JORDAN I HIGH | NIGEL SYLVESTER (Available at Nike NYC 11/30 through 12/13)
NIKE AIR FORCE I LOW | ODELL BECKHAM JR. (Available at Nike NYC 12/14 through 12/27)
NIKE CORTEZ | MARIA SHARAPOVA (Available at Nike NYC 12/28 through 1/10)
KOBE PROTRO 1 | KOBE BRYANT (Available at Nike NYC 1/11 through 1/24)
Click here for more details on each pair.
Each floor of Nike's "House Of Innovation 000" offers something different. For instance, the ground floor is the "Nike Speed Shop," the third floor is the "Men's Product Zone," and the fourth floor is the "Nike Sneaker Lab" which is billed as “best (and biggest) Nike footwear floor.” Additionally, NikePlus members will have access to the "Nike Expert Studio" located on the top floor, giving select members “entry to elevated service offerings through one-to-one appointments with Nike Experts” and other exclusives, such as “cut-and-sew customization” of new Nike gear.