Nike Air Max 720 "Be True" Drops Just In Time For Pride Month: Details

BYAlexander ColeUpdated on September 26, 20225.7K Views

Nike Air Max 720

Nike is showing love to the LGBTQ community.

Earlier today, we reported on the Nike Air Max 90 "Be True" which takes the infamous Air Max model and dresses it in the rainbow aesthetic that has been synonymous with Nike's yearly "Be True" campaign. Every year in June, Nike honors the LGBTQ community with multiple Pride Month models which include some of their most classic and popular sneakers.

This year, Nike has been pushing the Air Max 720 pretty hard so it's no surprise that it's going to be getting its own "Be True" colorway. The entire upper of the shoe features a gradient rainbow flag which starts out red near the toe box and gradually changes colors all the way to the heel. For instance, by the middle of the shoe, you have orange, yellow, green, and blue tones, all while the heel is finished off in purple. The tongue and side panels are black, while the Air Max unit midsole is completely translucent. The midsole also features the signature of Gilbert Baker who invented the rainbow flag.

With Pride Month beginning next month, you can expect these to drop on Saturday, June 1st for $180 USD, according to Sole Collector.

Nike Air Max 720 "Be True" Drops Just In Time For Pride Month: Details

Image via Nike

About The Author

Alexander Cole

Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.